Search results for “big data marketing”
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Use cases of artificial intelligence in China's flourishing travel sector
07/02/2018|9:24:21 AM|
Chinese technology companies are making steady progress in artificial intelligence (AI), leveraging the technology to simplify travel planning and buying, and enabling communication in foreign destinations.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018|9:05:31 AM|
Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
Hotel data operator Htrip lands tens of millions of yuan
07/11/2018|8:53:00 AM|
Htrip is a hospitality data operator that aims to help hotels maximize their profits by leveraging big data for hotel services, product lines, membership operation and other aspects.
Redefining space with full-stack hospitality tech - how is OYO doing it?
07/02/2018|9:51:32 AM|
The blend of technology, leveraging virtually every living space available in a destination, space design etc. is shaping up new ways of how and where one stays while travelling.
ChinaTravelNews Briefing: ITB China raises insights, Hyatt flagship store debuts on Ctrip
06/01/2018|6:02:57 PM|
ITB China 2018 concluded with high hopes for China’s tourism growth, Ctrip brought in Hyatt flagship store, and more Chinese tourists are heading to Europe destinations and Russia.
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