Search results for “User Generated Content”
Trip.com counts on domestic travel for recovery in short span
05/22/2021|11:15:48 AM|
The online travel company leveraged the prowess of domestic offerings in China to capture pent-up outbound demand and improved its booking-related metrics in a significant manner.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
China's population growth slows down; OTA invests in pilot training | Weekly Review
05/16/2021|5:05:36 PM|
China sees a 244% rise in theme-park businesses registration in January-April; Marriott sees 76.8% rise in Greater China RevPAR.
Travelport+: a next-generation platform for a new era of travel
04/15/2021|4:21:21 PM|
The platform is designed to accelerate industry innovation in multi-source content distribution, travel retailing and value generation.
Trip.com Group refers to 4 operating highlights of Q4
03/05/2021|10:56:10 AM|
Trip.com Group has witnessed average spending on domestic package tours rising notably year-over-year in Q4, plus it has identified new growth drivers beyond COVID.
Trip.com Group unveils new travel marketing hub Star Store
04/01/2021|3:25:38 PM|
As of December 2020, Trip.com Group saw 200 million consumers tune in for live broadcasts, including the Boss Live show, driving Trip.com Group's total pre-sale GMV to over RMB 5 billion.
OTA giant sees content as new growth driver, rolls out a three-step strategy
03/05/2021|12:14:09 AM|
Short-haul and local travel has become a key contributor to Trip.com Group's recovery.
TikTok's China app pilots group buying; Tencent invests in travel firm | Weekly Review
03/07/2021|3:18:22 PM|
OTA giant sees content as a new growth driver, rolls out a three-step strategy; Chinese lawmakers, advisors suggest issuing vaccine passports.
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