Search results for “Travel marketing”
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Demand from travelers for value, personalization and digital solutions continues to mount
09/19/2019|1:54:58 PM|
Travelport’s latest global research shows that technology is key to this – from serving relevant and personalized offers to providing attractive propositions from trusted sources.
Mafengwo and Aiello emerge as winners at 2019 Digital Travel Awards
09/05/2019|6:29:38 PM|
In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
BTG Homeinns targets 4500 hotels by the end of 2019
08/29/2019|4:46:16 PM|
The expansion plan is being led by mid-scale hotels. In addition to this, BTG Homeinns is working closely with Hyatt Hotels to open their first UrCove hotel in 2020.
Forrest Zhang joins Hotelbeds as Managing Director for China
09/06/2019|1:51:01 PM|
The recruitment of Forrest will allow Hotelbeds to further strengthen its position as the world’s leading bedbank.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
China OTAs turn over 700 billion yuan in H1 2019, Ctrip accounts for 55.7%
08/23/2019|1:49:44 PM|
As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.
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