Search results for “Travel Industry Association”
As airline merchandising evolves, how are OTAs upping the ante?
10/22/2018|8:02:20 AM|
Every aspect of OTA business, right from analyzing the source of the traffic to what product to offer is becoming data-centric. The combination of cloud computing, data and analytics, machine learning etc. is set to pave way for insights that can help the likes of OTAs in their key decision-making.
Foreign travel brands increasingly being lured by Chinese tech landscape
09/20/2018|10:10:37 AM|
Foreign companies like Booking Holdings are not only assessing business opportunities in the digital space of strategic relevance, but they are also keen on understanding how Chinese technology ecosystems are shaping consumption patterns of global relevance.
Ctrip shows how to attain multiple benefits from superlative service quality
09/07/2018|7:46:54 PM|
The Chinese online travel giant has taken a series of initiatives to support a traveler’s journey, and this is also helping in cutting down on cost of revenues.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
Use cases of artificial intelligence in China's flourishing travel sector
07/02/2018|9:24:21 AM|
Chinese technology companies are making steady progress in artificial intelligence (AI), leveraging the technology to simplify travel planning and buying, and enabling communication in foreign destinations.
Time for business travel management to become more sophisticated in China
05/29/2018|8:05:14 AM|
Online booking tools and apps are picking up in China, but the category also needs to look at other areas such as integration of travel and expense management systems.
Blacklane eyes assured path for expansion in China
06/05/2018|10:36:50 AM|
The German company asserts that the partnership route is key to expanding business in China. The team has made progress with this approach for the outbound business, and expects this to work out for the domestic segment too.
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