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NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
HNA Group mulls new aviation foothold in Europe
05/25/2016|7:26:18 PM|
China’s fourth largest aviation conglomerate, is taking an expansion trajectory in Europe that is seen as much more ground-breaking than the strategy of leveraging airline alliance partnerships for intercontinental growth
Hainan Airlines steps up strategic expansion on international routes
03/30/2016|2:04:57 PM|
Hainan Airlines, the fourth largest carrier in China, beefed up its long-haul operation in 2015 with the launch of eight intercontinental lines.
China Eastern Airlines Targets London with UK Ad Push
11/27/2015|9:40:19 AM|
One of China’s major airlines, China Eastern, is targeting the UK market with a new campaign coordinated by Media Agency Group,
L.A. Tourism trains sights on China market in run up to 2016 China-US tourism year
11/04/2015|9:31:18 AM|
Last year we had over 20% growth y-o-y in arrivals and we’re expecting that kind of compounded growth for the next three to five years.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Singapore Airlines seeks Chinese partner to expand in vast China market
08/20/2015|8:55:47 AM|
Singapore Airlines is searchig for regional partners and investors in APAC to spur its growth in the Chinese market.
Tourico gears up to counter inimitable hurdles in China
07/23/2015|2:46:28 PM|
What is key to scaling up the high-volume, wholesale model in China? Tourico believes supporting hotel companies with right technology can be a major asset.
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