Search results for “Paid Search”
Skyscanner names new CEO; Homestay PMS firm raises $10.8 million | Daily Brief
01/23/2021|1:03:41 AM|
Hong Kong, Singapore dethroned by Incheon as Asia’s busiest hub; Airlines in reverse with capacity cuts from Europe to China.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020|5:23:21 PM|
Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
Booking.com chairwoman on China market, brand synergy and new growth engines
12/09/2019|8:10:43 AM|
Early entry was but the first step of Booking.com’s game plan on building its presence in China, and partnering with major local players is deemed essential.
Ctrip launches AI voice guide to cover 8000 global attractions
09/20/2019|1:55:38 PM|
With the voice introductions in Chinese, Chinese travelers can better understand the culture and features of overseas attractions.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
NDC is not just a standard – it’s a signal to the industry
01/24/2019|4:49:48 PM|
By steering the focus on offers and orders (rather than static filed rules), an intelligent offer will include exactly what you’re getting, the cost, modification rules, and clearly defined terms and conditions.
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