Search results for “Experiential marketing”
P2P car rental platform Atzuche raises almost US$47 million in B Series financing
11/30/2015|12:29:40 AM|
Atzuche received RMB300 million in a B Series financing from investors including CPIC, Ivy Capital, Hearst Ventures, Matrix Partners China and Ce Yuan Ventures.
BTG Hotels invests US$3.5 million for country resort and ecommerce subsidiaries
09/29/2015|10:39:37 AM|
BTG Hotels is investing RMB22.5 million in the joint venture BTG Lohas Cultural Tourism and its wholly-owned subsidiary BTG Ecommerce.
Jin Jiang Hotels acquires 81% stake in Plateno Group
09/21/2015|8:55:46 AM|
Jin Jiang Hotels Group and Plateno Group officially sealed the strategic partnership deal in which Jin Jiang takes 81% stake in Plateno Group.
Family outing platform Maitao raises US$6.4 million
07/27/2015|1:40:18 PM|
Maitao, has recently announced it received RMB40 million in its A Series financing round. The investment was led by Kaiwu Capital and Walden International.
B2B outbound tour platform Lixing raises US$1.6 million
07/17/2015|9:42:10 PM|
Lixing.Biz received an investment of RMB10 million from Buttonwood Capital to accelerate the creation of a outbound leisure travel platform.
Poor business models put 90% of China’s theme parks in the red
05/12/2015|10:49:30 AM|
Time Warner and Dreamworks are jointly constructing a 10 square kilometer theme park in Zhuhai.
LY.com and Tuniu take battle to experiential showrooms
04/16/2015|3:18:34 PM|
Tuniu plans to have 100 regional service centers next year to counter arch rival LY.com’s 11 new experiential showrooms by the end of April.
Chinese theme parks need to diversify their business models amid booming demand
05/05/2015|9:59:28 AM|
The Chinese market is expected to be able to accommodate at least 10 additional theme parks of similar scale to Disneyland in the next 25-30 years.
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