Search results for “Experiential marketing”
Jin Jiang Hotels acquires 81% stake in Plateno Group
09/21/2015|8:55:46 AM|
Jin Jiang Hotels Group and Plateno Group officially sealed the strategic partnership deal in which Jin Jiang takes 81% stake in Plateno Group.
Family outing platform Maitao raises US$6.4 million
07/27/2015|1:40:18 PM|
Maitao, has recently announced it received RMB40 million in its A Series financing round. The investment was led by Kaiwu Capital and Walden International.
B2B outbound tour platform Lixing raises US$1.6 million
07/17/2015|9:42:10 PM|
Lixing.Biz received an investment of RMB10 million from Buttonwood Capital to accelerate the creation of a outbound leisure travel platform.
Poor business models put 90% of China’s theme parks in the red
05/12/2015|10:49:30 AM|
Time Warner and Dreamworks are jointly constructing a 10 square kilometer theme park in Zhuhai.
LY.com and Tuniu take battle to experiential showrooms
04/16/2015|3:18:34 PM|
Tuniu plans to have 100 regional service centers next year to counter arch rival LY.com’s 11 new experiential showrooms by the end of April.
Chinese theme parks need to diversify their business models amid booming demand
05/05/2015|9:59:28 AM|
The Chinese market is expected to be able to accommodate at least 10 additional theme parks of similar scale to Disneyland in the next 25-30 years.
The Tuniu Throwdown
04/30/2015|10:16:21 AM|
What happened to one of China’s largest online travel agencies in three crucial days and what led up to it?
Caissa Touristic uses shell company Easy Food to go public
04/20/2015|3:16:48 PM|
Publicly listed Easy Food will issue 432 million shares to give HNA Tourism majority control and make it a shell for HNA subsidiary Caissa Touristic.
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