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Search results for “BrandZ”
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019
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5:37:51 PM
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Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Jin Jiang, Radisson launch first co-branded hotel
07/01/2019
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11:44:42 AM
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The co-branded hotels have a bright future, with the potential to extend to more than 30 properties across EMEA.
Hyatt, BTG Homeinns unveil China-centric UrCove brand
06/20/2019
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2:28:36 PM
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The first two hotels are expected to open in Shanghai and Beijing by late 2020.
Why don’t luxury hotel brands truly differentiate?
06/18/2019
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6:29:45 PM
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Why not focusing on strengthening existing brands, or even lowering their number, and make them unequivocally distinguishable?
Ryanair is starting to hide its brand
06/18/2019
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6:04:55 PM
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The company’s newfound appetite for local subsidiaries may be a wise marketing decision.
Burning questions: Too many brands? Too much tech?
06/16/2019
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11:29:42 PM
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The key is “providing choice broad enough to keep them (guests) with us,” he said, “as opposed to going to an (online travel agency), Google and being an intermediary customer.”
Radisson plots co-branding pilot with new owner Jin Jiang
06/10/2019
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11:33:04 AM
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With new Chinese owners in place, it seems sensible for Radisson to target both outbound travelers and the domestic market.
Chinese tourism boom that propped up luxury brands is faltering
03/07/2019
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12:47:53 PM
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“Luxury brands have gained a lot of traction and growth out of China, but the bloom is off the rose,” said Pam Danziger, president of Unity Marketing.
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