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Search results for “BrandZ”
Loyalty programs scramble to stay relevant
04/29/2020
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11:00:16 PM
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In order to maintain brand awareness, many companies have put forward miles and points awarding activities.
Chinese tourists complain about pricey Singapore; 70% Trip.com staff choose remote work | Daily Brief
03/08/2024
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3:29:25 PM
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China ushers in smart, immersive tourism; Marriott to debut Autograph Collection brand in Hong Kong.
Thomas Cook brand bought by China's Fosun Tourism
11/04/2019
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10:26:07 AM
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Thomas Cook collapsed after an ambitious expansion plan to compete with online travel agencies. Ironically, it is being reported that the relaunched Thomas Cook will be an online-only agency.
Smart hotel brand OSTAY raises tens of millions of dollars in Series A Round
11/01/2019
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2:03:57 PM
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OSTAY partners with upstream developers and property funds to get property resources. It refurbishes the properties to provide travelers with smart and standardized hotel products.
Accor CEO to doubters in Asia: our brand-heavy strategy is working
10/22/2019
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6:00:47 PM
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Having more brands when cheap money is chasing real estate is good for Accor, but may not be for its hotel owners.
Soft-brand collections: The new norm?
07/25/2019
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6:25:58 PM
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Soft brands will only continue to grow in favor with consumers, developers and brand companies alike.
Hyatt and Hilton are taking different branding approaches inside China
07/26/2019
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6:28:12 PM
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A key question remains whether it is better to launch a dedicated brand in China, or adapt a chain’s existing brands to the local market.
China to become world's biggest tourism market: Accor
11/13/2023
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6:55:41 PM
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Accor operates brands such as Raffles, Fairmont, Ibis, Sofitel, Pullman and Novotel, and last year surpassed 500 hotels in China.
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