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Search results for “Booking funnel”
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Trip.com Group’s Liang: Still premature to identify the best policy for opening up
11/10/2021
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4:16:25 PM
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China’s zero Covid policy and many other issues are being evaluated by travel companies as several other countries in the Asia Pacific region have loosened their restrictions and requirements to reopen their borders for foreign travellers.
Omio set to strengthen its offering in China
10/09/2021
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8:00:53 AM
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The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021
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9:26:34 AM
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Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019
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1:54:38 PM
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When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
06/28/2021
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2:22:56 PM
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Between January and May, impressions across travel advertisers were up 280% compared to the same period in 2020.
Trip.com counts on domestic travel for recovery in short span
05/22/2021
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11:15:48 AM
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The online travel company leveraged the prowess of domestic offerings in China to capture pent-up outbound demand and improved its booking-related metrics in a significant manner.
Addressing consumers across a new customer journey
03/29/2021
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2:20:26 PM
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After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
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