Search results for “Book Tech”
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Huazhu ranked 4th globally, Meituan files for IPO, and more in ChinaTravelNews Briefing
07/09/2018|10:48:48 AM|
AccorHotels’ shareholder Huazhu surpassed IHG in market capitalization as the world’s fourth highest valued hospitality group. Tencent-invested e-commerce and travel firms Meituan and Tongcheng Elong filed for Hong Kong listings.
ChinaTravelNews Briefing: ITB China raises insights, Hyatt flagship store debuts on Ctrip
06/01/2018|6:02:57 PM|
ITB China 2018 concluded with high hopes for China’s tourism growth, Ctrip brought in Hyatt flagship store, and more Chinese tourists are heading to Europe destinations and Russia.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
ChinaTravelNews Briefing: Ctrip Car licensed to run, Meituan buys Mobike, Airbnb Plus
04/08/2018|5:49:42 PM|
Ctrip Car gets the nod to run ride-hailing business; Meituan extends its offerings to 320 million annual active users through its Mobike acquisition; and higher fuel cost is affecting the growth of airlines.
China Southern Airlines stops third-party online check-in services
04/20/2018|4:57:54 PM|
China Southern has demanded third-party platforms to discontinue seat selection and check-in services, but leaves room for potential future cooperation.
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018|8:15:53 AM|
How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
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