Airlines in Asia need to integrate improved mobile booking experience into their loyalty strategy for frequent flyers, says ticket subscriptions technology provider TravelPass.
“Asia Pacific is home to some of the most progressive airlines when it comes to mobile booking. New ideas in social media marketing from the region, such as WeChat booking, are inspiring other airlines around the world," said the company's CEO Mr. Svein Therkelsen at the Aviation Festival Asia in Singapore on February 21.
Svein Therkelsen, CEO of TravelPass
Heightened online user expectations of the generations have shown that easy booking is now at least as important to airline passengers as redeemable points, according to Mr. Therkelsen.
"Customers are loyal to suppliers who make transactions effortless, as Amazon has shown the world over.” Mr. Therkelsen thinks that the opportunity for Asian airlines now is to make repeat booking process so streamlined as to give customers no reason ever to consider an alternative.
TravelPass, a specialist in subscription-based fare models for frequent flyers, works with carriers such as Scandinavian Airlines, Silver Airways, Braathens Regional Airways and Cape Air to reduce the number of steps in the online booking experience by up to 60%, according to information provided by the company.
“Mobile commerce is growing exponentially and yet few airlines have gained plaudits for the functional ease of their apps.” Mr. Therkelsen said that TravelPass makes repeat travel easy by offering a product that simplifies travel booking process to a few clicks.