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Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019
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3:33:25 PM
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Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019
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10:11:06 AM
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The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Ctrip to focus on recruiting and attracting talent outside China
09/11/2019
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9:12:29 AM
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With international business featuring prominently in Ctrip’s expansion plans, the team acknowledges the significance of recruiting proficient local talent in each market.
Ctrip takes global expansion to reduce risks from geographic uncertainties
09/10/2019
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6:13:44 PM
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Trip.com has achieved "quite sustainable profitability" in Hong Kong, and is very close to break-even point in Japan and South Korea, according to CEO Jane Sun.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019
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1:54:38 PM
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When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Two decades on, Ctrip hopes to emerge even stronger: CEO Jane Sun
08/29/2019
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4:54:52 PM
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The domestic online travel category is ripe for expansion, asserts the online travel group. As for the international business, Ctrip expects it to contribute 50% of the total revenue generation in the next 3-5 years.
BTG Homeinns targets 4500 hotels by the end of 2019
08/29/2019
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4:46:16 PM
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The expansion plan is being led by mid-scale hotels. In addition to this, BTG Homeinns is working closely with Hyatt Hotels to open their first UrCove hotel in 2020.
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