Travel technology has significantly changed the way people travel. China always played a special role: the country is not only an important outbound travel market, but also the key driver for digital and mobile innovations shaping the international travel industry.
For the first time ITB China will feature sessions dedicated to IT & Travel on Day 3 of this year’s ITB China Conference. The opportunities and challenges of big data use will be the main topics of the morning sessions on 17 May.
The leading Chinese travel think tank runs parallel to ITB China from 15 to 17 May in Shanghai and is co-organized by TravelDaily China. Jiancheng Yang (CTO, Shangri-La Hotels & Resorts) kicks off the IT & Travel sessions with his keynote speech about “The dilemma of data security and personalization” at 10 a.m. in room A. Following Liangliang Dou (Vice President of Online Products, HUAZHU Group) will give a talk on "The beauty of connectivity".
David Axiotis, General Manager of ITB China said: “Big data brings many opportunities for the travel industry, but this ever-changing sector also brings with it many challenges which leading experts will discuss at ITB China Conference this year. In order to remain competitive, hotels and any travel companies have to keep up-to-date with the emerging technology trends. Chinese travelers expect a certain level of tech innovation and engagement to enhance the ease and efficiency of their trips.” Full details of the conference program are available online at:
Big data empowers business scenarios
What new changes big data and artificial intelligence will bring to aviation, high-speed railways and superior taxi services will be discussed in the keynote speech held by Jiang Yue (Vice President, Flight Master) set to take place at 10.50 a.m. in Room A. Jiang Yue discusses how Flight Master will empower business scenarios by its massive traffic information solutions for flight & high-speed railway.
Challenges of data security and data abuse
As the global travel industry is growing at a fast pace, data security and data abuse brought significant challenges to the industry. At the panel discussion “How the travel industry tackles the challenge of data security and abuse?” leading experts from the industry will share their insights on how travel companies leverage innovative technology solutions and internal regulations to improve data security to protect the most valuable digital assets.
The session starts at 11:15 a.m. and will be moderated by Michael Zhu (Vice President, New Century Hotels & Resorts). Among the panelists are Hardy Wang (Product Vice President, iPayLinks), Lanny Yang (Vice President, Oceanpayment), Chole Kou (Senior Vice President, Vienna Hotels Group) and Weber Wang (IT General Manager, BTG Homeinns) who will provide useful industry insights on the topic.
More information at www.itb-china.com