Search results for “Ad spending”
ChinaTravelNews Briefing: Ctrip ends cruise venture, China merges culture-travel offices
03/24/2018|9:55:47 AM|
Ctrip, Royal Caribbean Cruises announced to end their joint venture; China planned to merge culture and tourism authorities; Tujia hoped to work with Airbnb; and B&B and e-guide startups raised capital.
Ctrip starts to deliver combined impact of group companies
03/19/2018|7:39:04 PM|
The online travel group has singled out the performance of its international businesses, along with the contribution from registered users and the growth in lower-tier cities in China.
5% surge in ITB Berlin volume bodes well for global travel industry
03/12/2018|3:53:37 PM|
ITB Berlin, attended by 110,000 trade visitors and registered 5% increase in business volume, reaffirms its position as the World’s Leading Travel Trade Show.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018|8:15:53 AM|
How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Home-sharing platform Locals receives $24 million for its boutique B&B business
01/23/2018|8:59:42 AM|
This year, Locals will add two additional businesses, namely homeware retail and urban travel, to further tap into consumption deriving from B&B customers.
ChinaTravelNews Briefing: Chinese tourism, Ctrip and other players' moves
01/08/2018|9:33:21 AM|
For the past two weeks, ChinaTravelNews reported on how Chinese tourists affect the travel sector, a series of Ctrip’s moves, and news of major players Meituan, Tencent and Airbnb.
ChinaTravelNews Briefing: Booking’s reinvention, Mafengwo’s funding and more
12/25/2017|3:07:29 PM|
We join the dots of the events that took place in the past two weeks to offer insights into the Chinese tourists, travel startup funding rounds, major OTAs and internet giants’ technology solutions in China.
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