Search results for “"Explore China" campaign”
China issues travel warning, Qunar eyes IPO and more this week
01/10/2020|3:00:31 PM|
Major Chinese airlines canceled direct flights to Iran or re-route other flights to avoid the airspaces of Iran and Iraq; UnionPay has attracted 28.5 million merchants outside of mainland China.
Foreign airlines exploring diverse options for distribution in China
09/30/2019|2:27:23 PM|
The interplay of ecosystems and travel e-commerce is driving foreign airlines to explore what the likes of Meituan and Tongcheng Elong have to offer.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Travelport, CNTO New York partner to attract travelers to China
10/19/2018|12:41:51 PM|
In 2017 alone, Travelport’s data revealed 15.3 million inbound flights booked in China.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017|10:21:12 AM|
The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
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