Travelport, the leading travel commerce platform, signed a Memorandum of Understanding (MoU) with China National Tourist Office New York (CNTO New York) to establish a strategic agreement to market China as a tourist destination, targeting travelers from North America and the other regions.
As part of the collaboration, Travelport will explore opportunities to help CNTO strengthen and expand its footprint by exploiting marketing opportunities on Travelport’s travel commerce platform and via Travelport Digital Media products.
In addition, Travelport and CNTO New York will explore opportunities to promote China through trade engagement, as well as to attract affluent travelers and MICE (meetings, incentives, conventions and exhibitions) customers to China.
Peggy Bianco, VP, Global Head of Hotel Partners and Digital Media at Travelport, said: “We see huge potential for China to become a tourist hotspot for global travelers. In 2017 alone, Travelport’s data revealed 15.3 million inbound flights booked there.”
Since 2015, Travelport has worked with Beijing Tourism and Hangzhou Tourism Commission to drive increased traffic and strengthen the profile of their destination. The company is also an active participant in China’s outbound tourism industry.
In August 2018, a consortium including Travelport, selected by the European Travel Commission (ETC), was set up to deliver a major new transnational destination marketing campaign designed to attract tens of thousands of tourists from China to Europe in 2018 and 2019.