Quality services such as custom trips and outbound travel were among the most attractive targets for investors.
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The 10th edition of the Convention will take place on the second day of the ITB China Special Edition, 8 May 2021, to feature in-depth discussions on industry practices and new trends.
Branded properties accounted for only 5.6% of the alternative accommodation market, which was dominated by small- and medium-sized brands.
Ethan Lin, co-founder and CEO of Klook, said there is “no significant fluctuation in valuation”.
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