Search results for “website optimization”
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Fosun Tourism wishes global families to “take a FOLIDAY, instead of a holiday”
03/06/2019|5:28:20 PM|
With differentiated brands, products and customers, the Chairman and CEO of Fosun Tourism sees more synergy than competition.
Booking.com’s mantra for China – be prepared for the change
11/26/2018|9:00:00 AM|
Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
Understanding Etihad’s agile transformation journey
10/29/2018|6:14:58 PM|
Etihad Aviation Group’s Tristan Thomas explains what sort of foundational capabilities are being set up in retailing and e-commerce and what specifically is being done for China.
Ctrip shows how to attain multiple benefits from superlative service quality
09/07/2018|7:46:54 PM|
The Chinese online travel giant has taken a series of initiatives to support a traveler’s journey, and this is also helping in cutting down on cost of revenues.
Cutting down on payment-related fraud via machine learning and AI
08/15/2018|7:52:49 AM|
Travel merchants need to do away with outdated antifraud technologies that cause high false positive rate. That’s why companies are being recommended to go for real-time machine learning.
Ctrip eyes Asian and global presence with Trip.com’s diversifying services
08/01/2018|7:58:26 AM|
The company is blazing a globalization trail through localizing its services in its targeted destinations, starting with the flourishing Asian neighbors.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
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