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RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Korean online booking site for Chinese Zaiseoul raises US$3 million
09/21/2015|6:48:54 AM|
Zaiseoul, a Korean tourism service for Chinese visitors, announced it received US$3 million from Korea-based NICE Group in a Series A financing round.
China’s 5A scenic attractions count at 201 amid slower growth
09/28/2015|10:46:46 AM|
The number of China’s 5A rated scenic attractions has been growing at a slower pace in the last two years, at 6.29% and 8.06% respectively.
Trust International Partners with Triptease to Drive Direct Hotel Bookings
09/24/2015|6:45:39 PM|
Trust International has entered a partnership with Triptease to bring the innovative Price Check widget to Trust’s global hotel group portfolio.
How is Priceline Group gearing up to cast its spell on China?
09/14/2015|10:53:25 AM|
The group now has over 500 employees based in China, 10 offices across the country with another two planned to open towards the end of the year.
Travel companies eye digital wallets to streamline mobile checkout
10/15/2015|3:24:16 PM|
More and more travel companies are looking at alternative form of payments (AFPs) such as Alipay, offering Chinese consumers a diverse set of payment options.
Airbnb stakes a claim on China
09/23/2015|10:11:52 AM|
ChinaTravelNews talks to Alan Chang, Airbnb’s managing director for Northeast Asia about the Chinese traveler and Airbnb’s goals in the country.
Family travel startup Maitao acquires Daocaoren Camp to gain Wuhan branch
10/05/2015|1:40:23 PM|
Maitao has made a full acquisition of Wuhan-based Daocaoren Camp and converted it into its Wuhan “branch”.
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