Search results for “trends”
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Fitness brand Hyperfit funded for hotel fitness reinvention
08/20/2018|8:53:24 AM|
Though an emerging player in the market, Hyperfit has maintained an in-store conversion rate of 80% and a repurchase rate of over 80% through word of mouth. The numbers are still growing.
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018|9:48:35 AM|
Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
China's new family-travel trend poses opportunities
01/13/2017|6:44:18 PM|
China's evolving family-travel trend poses new opportunities for the industry to target with more creative offerings beyond families of younger parents and small children, according to travel search site Wego.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018|7:39:30 AM|
Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Europe sees 35% growth in Chinese visitors, luxury travel need up by 39.2%
05/25/2018|8:41:31 AM|
In the first quarter of 2018, the number of Chinese tourists bound for Europe increased by 35% YoY, making Europe the second-most popular destination with a 9% market share, second only to Asia.
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