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Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

Guangzhou and Shenzhen overtake Hong Kong as Greater Bay Area’s inbound tourism map is redrawn

11/26/2025|12:04:43 AM|

A reshaped transportation landscape is redefining the area’s travel dynamics.

Chinese-style bathhouses: A new favorite for foreign tourists

11/19/2025|9:55:23 AM|

“24-hour spas in China” have become the latest trending keyword among foreign influencers.

China urges citizens to avoid travel to Japan: Tourism headwinds intensify

11/17/2025|10:04:33 AM|

Chinese tourists are shifting toward Southeast Asian destinations.

Chinese tourists flock overseas during National Day Holiday

10/10/2025|11:51:44 PM|

Holiday demand shifted abroad—regional hubs led, while long-haul made a strong return.

Beijing’s ban on new low-star hotels: A signal of market reordering

10/22/2025|2:45:01 AM|

The new policy effecively shuts the door on most chain hotel brands currently in operation.

McKinsey: Global shifts in traveler behavior

09/18/2025|8:42:20 PM|

70% of global travelers want to experience destinations like a local.

Q4 2025 China hotels: Diverging first-tier sentiment, cautious outlook

10/16/2025|11:56:17 PM|

With summer tailwinds fading, occupancy, ADR and RevPAR are all expected to slip quarter over quarter.

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