Search results for “traveler journey”
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Huazhu to sustain expansion in upscale segment: CEO Jenny Zhang
08/28/2019|5:47:56 PM|
The hotel group expects revenue generation from its mid-scale and upscale hotel segments to go up further with aggressive development.
Travelport offers the first phase of Next-Generation-Storefront capability
08/23/2019|3:26:32 PM|
NGS is an industry initiative to enable travel agencies to display airfares just like airlines show their branded fares on their own websites.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Amadeus addresses four converging trends to sustain its edge
08/09/2019|6:31:36 PM|
Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
Are you missing out on potential hotel revenue?
07/25/2019|6:10:27 PM|
Although 60% of guests would like to purchase ancillary services during their stay, there are still a significant number of guests who mention that the services offered were not relevant to them.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019|4:20:56 PM|
Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
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