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What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Unlock new growth opportunities for travel brands on China’s social media platform Bilibili.

12/24/2025|2:02:42 PM|

A fresh insight every week

40% of China-Japan flights slashed: where is the capacity shifting?

12/23/2025|10:44:34 AM|

Capacity withdrawn from Japan is partly being redirected to Southeast Asia.

China-Japan tension rise: How badly are Japan’s air routes being affected?

11/20/2025|11:36:49 AM|

Within just two days of China’s travel advisory, the number of Chinese tourists to Japan dropped by 32%.

Chinese airlines pivot away from large jets

12/10/2025|12:00:05 PM|

Major carrier introduced the A330neo wide-body aircraft for the first time.

Chinese travelers halve hotel bookings in Japan

12/04/2025|7:17:51 PM|

Overall booking volume has fallen by about 9%.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

Equestrian tourism in China: How horse-riding holidays are gaining popularity among Millennials

12/01/2025|10:21:22 AM|

For Millennials, horseback journeys across China are emerging as a new way to travel deeper, nurture wellbeing, and connect with authentic local culture.

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40% of China-Japan flights slashed: where is the capacity shifting?

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