Search results for “travel search”
Is NDC disrupting distribution status quo in China? Not that easy
12/17/2017|7:51:45 AM|
There have been certain direct connectivity deals featuring Emirates, Lufthansa etc. but disturbing China's distribution status quo hasn’t been easy considering the strong position of TravelSky.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Ctrip to further global expansion by acquiring US travel site Trip.com
11/02/2017|6:10:07 PM|
Ctrip has acquired US travel booking platform Trip.com (formerly Gogobot). It’s worth noting whether the search functions of Trip.com will be merged with Skyscanner’s.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
Online or offline, completing a transaction is getting easier than ever
10/19/2017|3:06:29 PM|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016|10:37:50 AM|
Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
How will OTAs cash in on the search windfall of WeChat?
09/30/2017|10:10:37 AM|
WeChat has replicated Baidu’s formula in creating the volume of flow with its searching function, but its advertising model on Tongcheng, eLong and other advertisers remains to be seen.
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