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Why Yunnan homestays’ anti-Trip.com fight backfired

12/17/2025|3:32:48 PM|

OTA platforms act as regulators for consumers.

Foreign airlines pulls back from China routes

11/20/2025|3:01:21 AM|

China-Thailand flights recovered only 53.8% this summer.

Chinese women embrace solo travel in Japan

10/09/2025|5:24:59 AM|

One-person travelers” now account for 22% of all Chinese tourists.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

McKinsey: Global shifts in traveler behavior

09/18/2025|8:42:20 PM|

70% of global travelers want to experience destinations like a local.

Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

Duty-free giant set to exit Shanghai airports

12/12/2025|10:42:57 AM|

The appeal of duty-free shopping is shifting from “discounts” to “experience + emotional value.”

Chinese tourists cut spending in Japan, hurting luxury sales

09/11/2025|3:14:52 PM|

From April to June 2025, the average shopping expenditure of Chinese visitors to Japan fell by 29% year on year.

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Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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Trip.com Group reports 16% rise in Q3 revenue, inbound travel bookings surge over 100%

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