Search results for “single destination”
Data mining emerges as a key differentiator in B2B domain
06/15/2016|10:37:29 AM|
Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior. A detailed look at how business intelligence is paving way for competitive edge in the B2B domain.
Rruu.com receives RMB 15 million in series A round
06/06/2016|9:40:41 AM|
Outbound O2O platform Rruu.com has raised RMB 15 million in its series A round, in which Lenovo's investment unit LeFund is the lead investor, and angel-round investor Initial Capital follows.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Dealing with OTAs isn’t only about incremental revenues
03/28/2016|10:15:06 PM|
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
Time for Chinese hotels to gear up for dynamic pricing
03/22/2016|11:08:55 AM|
In China, travel companies are still predominantly working on static rates. In fact, some of the Chinese OTAs work on this model too.
CES 2016: These three new cameras may wow travel marketers
01/11/2016|5:24:47 PM|
Among the many new cameras that were previewed at this week’sCES in Las Vegas, L16 megacamera launched by Light, KeyMission 360 action camera launched by Nikon and Vuze 360 virtual-reality camera launched by HumanEyes Technologies may attract many travel marketers.
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
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