Search results for “retail”
Distribution shouldn't be just about selling, count on data, too!
10/18/2017|1:21:51 PM|
What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
ITB Asia: Connecting global tourism brands and Chinese millennials
11/01/2017|2:44:01 PM|
About 150 executives from Ctrip, Meituan Travel, Shiji, Maritim Hotels, Hotelbeds, Saber, Yearth Group and other enterprises have shared insights into Chinese outbound tourism and marketing technologies.
Online or offline, completing a transaction is getting easier than ever
10/19/2017|3:06:29 PM|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017|9:02:02 PM|
Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
Fliggy keeps working on mobile application, content and destination
09/29/2017|11:08:32 AM|
Fliggy is aiming to be a fully integrated platform encompassing e-commerce, content and lifestyle, all three are typical individual areas of tourism that one or another platform specializes on.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Finnair boosts ancillary sales with omni-channel and predictive analytics
09/27/2017|7:04:48 PM|
After partnering Alipay on in-flight payment, working with TravelSky on GDS-based ancillary sales, Finnair plans to bring its chatbot to WeChat and leverage predictive analytics for ancillaries growth.
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
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