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Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020|5:23:21 PM|
Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
Accor works on a domestic travel recovery promotion in China
06/23/2020|5:01:50 PM|
Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.
Trip.com Group invests in airport service app iSkytrip
06/02/2020|3:31:45 PM|
This is not the first time that the Chinese OTA has expanded into airport-related services.
Chinese hotel giant Huazhu offloads partial stake in Accor last year
04/25/2020|8:22:54 PM|
Same-hotel RevPAR growth continued to slow down in 2018-2019, reflecting oversupply in hotel market and intensified competition in greater accommodation industry with alternative lodging.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
NDC is not just a standard – it’s a signal to the industry
01/24/2019|4:49:48 PM|
By steering the focus on offers and orders (rather than static filed rules), an intelligent offer will include exactly what you’re getting, the cost, modification rules, and clearly defined terms and conditions.
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