Search results for “online expenditure”
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Time for business travel management to become more sophisticated in China
05/29/2018|8:05:14 AM|
Online booking tools and apps are picking up in China, but the category also needs to look at other areas such as integration of travel and expense management systems.
Shiji’s deal with Baoku lends a new dimension to platform strategy
04/10/2018|8:01:16 AM|
In addition to knowing about consumers’ activities, Shiji is set to learn details about their business travel via Baoku’s cloud-based travel management platform.
ChinaTravelNews Briefing: Tencent vies for railway WiFi service, Meituan denies funding and more
04/20/2018|2:48:41 PM|
Both Tencent and Alibaba are eyeing a stake in Bullet Train Networks, Ctrip joins a consortium in a bid for car rental firm eHi’s privatization, and more in this week’s Briefing.
AVIS, VariFlight cooperate to enhance China’s airport transfer service
01/23/2018|9:36:36 AM|
China Civil Aviation probably handled 549 million person-times in 2017, with a year-on-year growth of 12.6 percent, and is expected to reach 612 million person-times in 2018.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
TravelSky sharpens retailing offering with new PSS + e-commerce system
01/04/2018|9:23:10 AM|
TravelSky has come up with a Passenger Retailing System for medium- and small-sized carriers, stepping up its basket of offerings as we foray into 2018.
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