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IHG’s mantra for localization in China – be “fully embedded”

08/31/2017|10:05:17 AM|

When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.

Dear Chinese airlines: Digital marketing works in other ways

03/07/2017|3:21:02 PM|

Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.

Will slowing economic growth kill China’s outbound travel?

09/02/2016|8:31:41 PM|

Five years ago, 90% of booking.com's customers came from China’s top 3 cities, Beijing, Shanghai, Guangzhou. Now they see more and more coming from lower-tier cities.

Air China to buy 15 B787s after US$1.9 billion private offering

07/29/2015|9:00:44 PM|

Air China said the private offering will be to buy 15 Boeing B787 aircraft, upgrade its direct sales ecommerce operations, onboard Wi-Fi and cash reserves.

Google Street View comes to planes with SAS’s interactive tours

04/10/2015|3:54:31 PM|

SAS has launched an interactive Google Street View tour of its new long-haul cabin configuration which lets passengers navigate the aircraft, enticing them to learn more and book.

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