The airline launched these new interiors on its Erik Viking aircraft with its first flight to New York this past Feburary. The tour, hosted on the airline’s website, is a rotating full 360-degree Google Street View inside the aircraft, which allows visitors to move freely about the cabin with a click. On-line passengers can tour the cabin from a standing and a seated perspective. The tour is rich and responsive, and gives visitors a nose-to-tail view of the aircraft as the next-best thing to being onboard an empty plane.
While enjoying the high-resolution images of the aircraft interiors, visitors onboard the airline’s virtual aircraft will find links to more information on the cabin products shown, relevant videos from the airline’s YouTube channel, and an invitation to book a flight right from the map.
While we’ve seen innovative virtual reality tours already in aviation–Virgin Atlantic’s unique Dreamliner virtual tour and Virgin Australia’s Sydney lounge tour–SAS has stepped up the competition by providing interactive access to more information and a multi-media experience. The SAS virtual tour can even be shared with friends on Social Media, as an enticement to get the word out about the SAS passenger experience and encourage friends to book a group holiday.