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Search results for “mobile search”
Women taking the lead on hotel websites
09/13/2017
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3:39:51 PM
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Net Affinity's study suggests that women dominate hotel search on digital platforms. The ratio of female to male visitors is 2:1, but men convert 1.5 times more often on their visits.
Analyse the digital experience to improve the booking flow
08/15/2017
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3:17:03 PM
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Mobile traffic is up 20.7% since 2015 and is rapidly growing. The best way to achieve customer loyalty is to make the customer experience seamless by shrinking site’s search categories, offering interactive maps and streamlining the check-out process.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017
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10:05:17 AM
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When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
THack China Demo Day showcases solutions for airlines and airports
09/12/2017
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10:07:58 AM
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A total of 16 teams of Chinese travel IT talent presented their solutions in THack China, a hackathon for Chinese travel programmers, designers and product managers.
Could Google become the dominant force in hospitality?
08/23/2017
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3:09:53 PM
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Google and Booking know more about the customer than hotels do. However, the cost, time and resources a hotel can put into this versus what Google can do is a David-Goliath scenario.
Skyscanner’s Direct Booking solution sees big boosts in conversion
09/11/2017
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5:22:01 PM
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Skyscanner’s Direct Booking solution has seen an increase in conversion of 20% among the airlines and OTAs that have adopted it; in the mobile channel, suppliers have seen up to a 50% increase.
Ctrip adds “Hotel Plus” to upsell hotel services
09/01/2017
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10:18:35 AM
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Hotel upselling services provided by the OTA helps create a complete experience on one hand and improve incomes on the other.
Chinese outbound tourists to spend $315 billion this year
08/29/2017
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11:16:57 AM
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Chinese outbound tourists have evolved into experienced and sophisticated travelers—some 67% of surveyed tourists have traveled more than once last year, visiting an average of 2.3 destinations.
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