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Embracing the digital transformation in China’s travel market
03/25/2015|10:19:49 AM|
To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Home Inns: Protecting margin and managing growth in a soft environment
03/13/2015|4:05:58 PM|
Home Inns & Hotels Management CEO David Sun is optimistic about the long-term perspective of the travel and lodging market in China.
China Lodging's H World to have 800 hotels this year
03/12/2015|2:07:32 PM|
China Lodging Group has already signed 311 hotels to the affiliated platform, with 262 hotels operational online, covering 108 cities.
Didi-Kuaidi in high gear for US IPO in June 2015
03/28/2015|9:43:32 AM|
The newly formed Didi-Kuaidi taxi app mega merger is racing to make a US IPO as early as June 2015 in order to catapult itself to a stage of high-speed growth.
China integral to Club Med’s goal of attaining global leadership
03/04/2015|6:00:55 PM|
According to Club Med’s development plan, China will become the second largest market after France for Club Med by 2015.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Outdoor specialist Toread invests US$38 million in OTA Eyoutour
03/19/2015|9:47:27 AM|
Chinese outdoor specialist Toread will invest RMB230 million (approx: US$38 million) for 74.56% equity in OTA Eyoutour.
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