Search results for “messaging”
Banking on real-time data for astute network planning
10/10/2015|10:28:00 PM|
The turnaround time for airlines to act on data related to schedules, connections, and passenger traffic flows has come down massively.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Airbnb stakes a claim on China
09/23/2015|10:11:52 AM|
ChinaTravelNews talks to Alan Chang, Airbnb’s managing director for Northeast Asia about the Chinese traveler and Airbnb’s goals in the country.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
Uber pours capital into Uber China while Didi-Kuaidi and allies plot war
09/02/2015|6:01:59 PM|
Didi-Kuaidi is plotting with Tencent’s CEO “Pony” Huateng Ma and Alibaba’s chairman Jack Ma on how to take down its aggressively expanding rival- Uber.
Uber launches UberPool carpool service in China as “Peoples’ Uber +”
08/27/2015|6:09:20 PM|
Uber has begun a trial run of new carpooling function “Peoples’ Uber +”, in the Shanghai. The function is said to able to help users save up to 30% on fares.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
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