Search results for “marketing strategy”
Accor on why digital transformation alone isn't enough for China
08/28/2019|2:48:33 PM|
Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019|11:49:39 AM|
84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
Expanding out of China – how payment localization can drive adoption and conversion
10/08/2019|10:04:40 AM|
Multi Currency Pricing combined with APMs from the customer’s country will reduce costs and even create a revenue stream.
TripAdvisor recorded 7% drop in revenue in third quarter
11/07/2019|10:07:29 AM|
In light of the difficult third quarter, TripAdvisor announced a comprehensive cost structure evaluation and authorized an additional $100 million share repurchase.
Travelsky and Qantas opened the door to strategic cooperation in the NDC era
11/08/2019|11:22:38 AM|
Travelsky agents on the NDC-enabled Qantas Distribution Platform will obtain the content and corresponding preferential policies Qantas’ NDCs issued to private channels.
Fliggy thrives on might of Alibaba ecosystem
10/21/2019|8:48:47 AM|
Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
GIATA, Shiji’s IcePortal expand partnership to deliver a hotel content solution
10/29/2019|2:54:24 PM|
The strategic cooperation offers hoteliers a complete solution to monitor and distribute their images and multilingual text in over 24 available languages.
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