Search results for “loyalty marketing”
Winning over the elusive tag of running a successful B2C brand in China
08/12/2015|6:22:26 PM|
Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
Six Chinese high-end hotel groups form China Hotel Alliance
07/07/2015|6:05:16 PM|
The “China Hotel Alliance” was officially formed on July 6, comprising six major high end Chinese hotel groups.
Tourico gears up to counter inimitable hurdles in China
07/23/2015|2:46:28 PM|
What is key to scaling up the high-volume, wholesale model in China? Tourico believes supporting hotel companies with right technology can be a major asset.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Plateno Group restructures brand categories and plans A share listing
06/24/2015|10:06:24 AM|
Plateno Group is doing structural reorganization and brand integration and is now looking for an opportunity to make an A share listing.
Payment acceptance in China is all about dealing with fragmentation
07/08/2015|10:20:12 PM|
Payment technology maturity and adoption is diverse in China. Airlines need to follow different rule sets and service levels for alternative payment types than that of credit cards.
China brands special part 2: Hotels - Digitalization and quality consistency
06/01/2015|12:02:26 PM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 2 takes a look at hotels, with three making the list.
Plateno Group aims to have 4,500 7Days hotels by 2018
06/05/2015|9:56:21 AM|
Plateno Group will expand the coverage of its 7Days Inn brand to 4,500 hotels of the brand in all Chinese cities and towns in three years.
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