Search results for “localized marketing”
ChinaTravelNews Briefing: Booking’s reinvention, Mafengwo’s funding and more
12/25/2017|3:07:29 PM|
We join the dots of the events that took place in the past two weeks to offer insights into the Chinese tourists, travel startup funding rounds, major OTAs and internet giants’ technology solutions in China.
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
China’s domestic & inbound tourism to gross over $795 billion in 2017
12/25/2017|9:11:04 AM|
Statistics show that domestic and inbound tourism in China will generate traffic exceeding 5.1 billion in 2017 and total revenue of over $795 billion, contributing more than 10% to GDP and employment.
Is NDC disrupting distribution status quo in China? Not that easy
12/17/2017|7:51:45 AM|
There have been certain direct connectivity deals featuring Emirates, Lufthansa etc. but disturbing China's distribution status quo hasn’t been easy considering the strong position of TravelSky.
Rentalcars will join Booking.com and forge ‘BookingGo’ brand
12/13/2017|11:47:21 AM|
After Ctrip's plan to create a full-service travel platform with its recently acquired Trip.com under Skyscanner, the Priceline Group may also be tapping into the same idea.
Tour operator DTJ Tours raises RMB 20 million to explore music theme tours
12/08/2017|5:13:55 PM|
By connecting music and tourism, Chinese tour operator DTJ Tours hopes to provide personalized travel for music lovers.
Ctrip extends ground services in partnership with Big Bus Tours
11/24/2017|1:40:51 PM|
The competition in ground transportation and catering services at tourist destinations will be more intense as OTAs tap into a wider range of destination resources.
AI, AR innovations provide a glimpse of tourism operation in the future
09/15/2017|3:27:25 PM|
AIcorrect Translator, designed for independent outbound tourists with the application of AI voice recognition technology, won the championship with "Innovation Enterprise Award" and "People's Choice".
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