Search results for “localized marketing”
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
B2B outbound tour platform Lixing raises US$1.6 million
07/17/2015|9:42:10 PM|
Lixing.Biz received an investment of RMB10 million from Buttonwood Capital to accelerate the creation of a outbound leisure travel platform.
Juneyao Air to raise US$574 million for fleet expansion and online travel venture
07/15/2015|9:56:36 AM|
Juneyao Air plans to raise RMB3.565 billion (approx: US$574 million) to expand its fleet and enter the online travel industry to open new sources of revenue.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
Group-buy platform Meituan sells 33 million room nights in six months
07/14/2015|10:03:01 AM|
Meituan enjoyed 190% growth in turnover in the first half of this year and transaction volume of RMB47 billion during the period.
Wanda Hotels plans to launch mid-high-end Jinhua hotel brand
08/06/2015|4:46:17 PM|
A spokesperson of Wanda Hotels and Resorts has confirmed that the group is planning to launch Jinhua hotel brand, described as a mid-high-end brand.
Small-scale PMS Golden Swan gets US$1.6 million Pre-A financing
07/10/2015|10:07:18 AM|
“Our goal is to become the leader in the market of medium- and small-sized hotels in third- to sixth-tier cities within the next three years,” said CEO Lihua Xiao.
Travel utility app There Travel raises US$1.9 million angel investment
07/13/2015|10:05:44 AM|
There Travel has received an angel investment of RMB12 million that it plans to use to fine-tune its products and develop the market, according to its CEO Ning Shi.
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