Search results for “localized marketing”
ITB Berlin strengthens its presence in China
03/10/2016|9:14:19 AM|
Starting in May 2017, ITB China will take place annually at Shanghai World Expo Exhibition and Conference Center in the partnership with TravelDaily China, China’s leading online news portal and event organizer for the travel industry.
A bite of China’s mobile payments pie – now Apple Pay wants it too
02/23/2016|9:56:19 AM|
Can Apple Pay take on Alipay and Tenpay in China? It’s going to be a herculean task, but Apple is optimistic going by its current level of growth in this market.
Hong Kong plans HKD 380 million package to revive inbound tourism
02/26/2016|11:26:57 PM|
The Hong Kong government is planning a range of measures to boost its flagging inbound tourism. The initiatives, expected to cost HKD 380 million in the government's latest budget, include waiving licence fees for local travel agents and hotels and expanding the scale of major events to be held this year.
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
China Lodging compares its 11 years with Marriott’s six decades
03/22/2016|11:09:32 AM|
The Chinese hotel company intends to focus on 3 aspects – differentiating its flagship brand HanTing, sustaining its rapid expansion and strengthening its direct sales capability.
The game of hotel contracting – are foreign OTAs playing it right?
01/30/2016|11:43:47 AM|
Domestic OTAs have massive lead over their counterparts from abroad in hotel business, be in terms of geographical coverage, number of properties, and volume of business.
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
Robots and hotels – just expect simple tasks as of now
03/27/2016|10:15:44 PM|
Robots as a proposition for hotels are exciting and can charm guests. But can they go beyond this and understand what guests want? Probably yes, they can in the future.
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