Search results for “localized marketing”
Dealing with OTAs isn’t only about incremental revenues
03/28/2016|10:15:06 PM|
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
Time for Chinese hotels to gear up for dynamic pricing
03/22/2016|11:08:55 AM|
In China, travel companies are still predominantly working on static rates. In fact, some of the Chinese OTAs work on this model too.
Travelzen raises record RMB 600 million in C-round funding
03/23/2016|11:08:37 AM|
Shortly after the dismantling of its VIE structure, Travelzen has received RMB 600 million in its C-round funding from a group of investors including Addor Capital, United Capital and EB Fortune.
Ctrip’s story isn’t just about growth, margins too coming into the picture
03/19/2016|11:20:10 AM|
Post consolidation in the OTA space, Ctrip is not only focused on its market share and GMV, but it also looking at hiking the overall margin to improve the financial performance.
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
MuNiao Short-term Rental raises tens of millions RMB in B-round funding
03/01/2016|11:22:42 PM|
MuNiao Short-term Rental (Mu Niao Duan Zu) announces that it has raised tens of millions of RMB in the B-round funding, just six months after its A-round funding, through which the company raised RMB 60 million.
eHi upbeat about prospects despite marginal loss in Q4
04/05/2016|10:12:31 PM|
eHi expects 2016 to be another record year for its revenue growth. The team is counting on its integrated business model, brand awareness and mobile infrastructure.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
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