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Search results for “in-game advertising”
ChinaTravelNews Briefing: Chinese tourism, Ctrip and other players' moves
01/08/2018
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9:33:21 AM
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For the past two weeks, ChinaTravelNews reported on how Chinese tourists affect the travel sector, a series of Ctrip’s moves, and news of major players Meituan, Tencent and Airbnb.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Caissa joins HNA investment companies in RMB 1.2 billion LeSports funding
03/17/2016
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11:13:15 AM
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Caissa Touristic plans to inject RMB 600 million in Jiaxing Fund and become a limited partner of the fund set up by investment subsidiaries of HNA Group. The fund plans to invest RMB 1.2 billion on funding sport shows online service LeSports.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015
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10:32:40 AM
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WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Baidu invests in two public transport Wi-Fi operators
06/09/2015
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7:08:17 AM
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Baidu, Alibaba and Tencent are eager for a slice of the Wi-Fi market as a POE, a source of users and customer behavior data and rich app showplace.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015
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7:24:39 AM
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Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Orbitz Worldwide, Inc. Reports Fourth Quarter and Full Year 2012 Results
02/15/2013
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4:49:32 PM
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Orbitz Worldwide, Inc. (NYSE: OWW) today announced results for the fourth quarter and full year ended December 31, 2012.
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