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It’s not just about big data, leverage small data, too

01/05/2017|9:17:34 AM|

Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.

Understanding intricacies associated with digital ad market in China

05/27/2016|9:08:23 PM|

Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.

Robots and hotels – just expect simple tasks as of now

03/27/2016|10:15:44 PM|

Robots as a proposition for hotels are exciting and can charm guests. But can they go beyond this and understand what guests want? Probably yes, they can in the future.

Huazhu Hotels plan - future is digital, but all stakeholders need to benefit

03/12/2015|9:30:25 AM|

China Lodgings Group is eyeing major expansion and strengthening of its digital capabilities to benefits stakeholders in 2015 .

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