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Crafting a merchandising plan with a pragmatic approach

09/29/2015|10:41:18 AM|

Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.

Merchandising opportunity awaits for Chinese carriers

09/02/2015|6:03:46 PM|

Airlines in China need to strengthen their selling capabilities, and this shouldn’t stop at refining only direct channels.

Air China sets its sight on top level personalization

05/29/2015|6:30:36 PM|

Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.

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