Search results for “event marketing”
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
HNA plans brand-new aviation-tourism integrated entity
05/06/2016|10:49:53 PM|
HNA Group plans to set up a new independent entity integrating aviation, tourism and finance. The existing HNA Aviation and HNA Tourism will stay intact
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
ITB Berlin strengthens its presence in China
03/10/2016|9:14:19 AM|
Starting in May 2017, ITB China will take place annually at Shanghai World Expo Exhibition and Conference Center in the partnership with TravelDaily China, China’s leading online news portal and event organizer for the travel industry.
HotelGG.com partners Leyard to provide event LED rental
04/01/2016|10:20:30 AM|
HotelGG announced partnership with strategic investor Leyard Optoelectronic and the companies will provide LED equipment lease for hotel events.
Switchfly’s executive VP Named as Chairperson of Digital Travel Summit APAC
04/01/2016|11:20:17 AM|
World Business Research named Switchfly’s Executive Vice President Diego Dugatkin as chairperson of the Digital Travel Summit APAC.
Caissa joins HNA investment companies in RMB 1.2 billion LeSports funding
03/17/2016|11:13:15 AM|
Caissa Touristic plans to inject RMB 600 million in Jiaxing Fund and become a limited partner of the fund set up by investment subsidiaries of HNA Group. The fund plans to invest RMB 1.2 billion on funding sport shows online service LeSports.
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