Search results for “ecosystem”
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
WeChat marketing specialist Zhiketong raises 300 million yuan led by Sequoia Capital China
08/23/2019|2:02:19 PM|
Zhiketong has raised nearly RMB 480 million in total since its incorporation in December 2014.
China OTAs turn over 700 billion yuan in H1 2019, Ctrip accounts for 55.7%
08/23/2019|1:49:44 PM|
As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Amadeus addresses four converging trends to sustain its edge
08/09/2019|6:31:36 PM|
Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
WeChat hotel marketing specialist Zhiketong raises 110 million yuan
06/27/2019|10:48:29 AM|
Proceeds of the round will be used to improve and innovate technical systems.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
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