Search results for “display advertising”
Shanghai stops taking applications for ride-hailing licenses; Singapore to China SIA ticket prices soar | Daily Brief
07/25/2023|6:35:51 PM|
Hong Kong ranks No.1 in APAC travel confidence; TFG International completes acquisition of China Cultural Tourism.
Tongcheng achieves its all-time high for domestic room nights in Q1
05/30/2023|12:15:20 PM|
The online travel company benefited from the healthy recovery in the wake of relaxed Covid-19 travel policies, and this was reflected in its revenue from domestic room nights and air ticketing.
Meituan posts a record adjusted net profit of $778.3 million in Q1
05/25/2023|5:52:59 PM|
The room nights and GTV grew robustly.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
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