Search results for “direct marketing”
China Eastern gears up to sharpen its IT infrastructure
09/25/2015|10:48:36 AM|
The group believes e-commerce is the future of selling. And it has chosen to re-engineer its internal processes and is demanding a higher level of expertise from PSS to enhance its IT capabilities.
China’s online travel industry grew 38.9% in 2014
10/09/2015|10:28:37 PM|
The scale of transactions in China’s online travel industry reached RMB307.79 billion in 2014, up 38.9% from the previous year.
CNTA lifts regional restrictions on tour operator’s service networks
09/29/2015|10:39:51 AM|
CNTA is giving tour companies a free rein to set up as many service points as they like in any number of cities within the province and cities where they are based.
China Car Experts raises US$120 million in Series A financing
10/12/2015|10:25:30 PM|
Car rental platform China Car Experts has announced it has received US$120 million from Harvest Investment in its A Series financing round.
B2B tour bidding platform Z Guanjia gets angel investment
10/14/2015|2:17:04 PM|
B2B travel platform Z Guanjia recently announced it received an angel investment of RMB1 million from Zero2IPO Group’s chairman Gavin Ni.
Smart itinerary planner Mioji set to publicize product with latest financing
09/16/2015|10:59:04 PM|
Smart travel itinerary planner Mioji Travel had completed its B Round Financing raising US$20 million from lead investor BAI, and other investors including Morningside Venture Capital and DCM.
Alipay bridging the gap between trust and travel e-commerce transactions
09/30/2015|2:34:54 PM|
Selling travel products is a complex proposition, compared to traditional online retail. We assess how Alipay, as a specialist in the payment eco-system, is playing its part in travel e-commerce.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
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