Search results for “digital marketing”
Two decades on, Ctrip hopes to emerge even stronger: CEO Jane Sun
08/29/2019|4:54:52 PM|
The domestic online travel category is ripe for expansion, asserts the online travel group. As for the international business, Ctrip expects it to contribute 50% of the total revenue generation in the next 3-5 years.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019|1:54:38 PM|
When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Zhiketong completes full acquisition of hotel operation solution provider Jperation
09/06/2019|5:02:01 PM|
Under the partnership, Jperation would keep five aspects unchanged, including company strategy, team structure, competitiveness, operation and performance models.
Evaluating the investment curve in mobility tech space
09/05/2019|1:49:33 PM|
How is the future of mobility shaping up? Connected, autonomous, electric vehicles or movement from point A to point B via a unified booking option…there is no dearth of excitement in this arena.
Accor and Hainan Airlines unveil partnership to enrich members’ travel experiences
09/04/2019|10:59:47 AM|
This new partnership enables Le Club AccorHotels (LCAH)’ members to earn rewards points when flying with Hainan Airlines by converting 7,000 Fortune Wings Club points into 1,000 LCAH rewards points.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
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