Search results for “digital advertising”
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Travel advertising trends in Asia Pacific
06/19/2019|7:23:52 AM|
In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
What happens to rate parity when Airbnb is an online travel agency?
06/13/2019|6:05:16 PM|
As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.
Google and Amazon’s disruption of the online travel industry is looking inevitable
07/04/2019|12:14:07 PM|
Internet giants boasting the advantage of traffic and data still need to provide differentiated value services.
Destination-based marketing adapts location-driven strategies for consumers on the move
05/09/2019|6:20:04 PM|
Destination-based marketing refers to a way of targeting on-the-go consumers.
Travelport, Hong Kong International Airport to promote multi-modal transport services
04/17/2019|12:08:56 PM|
The technology allows overseas travel buyers – such as travel agencies and travel management companies – to pre-book the airport’s multi-modal transport services for their customers in 18 markets from across the world.
Marriott’s new contract with Expedia signals a shift in the direct booking wars
04/12/2019|5:55:33 PM|
The complete aggregation that Expedia and Booking have as OTAs is extremely tough to replicate.
Booking.com, Expedia and Rakuten raided by Japan's antitrust watchdog
04/11/2019|1:20:05 PM|
Airbnb Inc.’s office in Japan also came under investigation by the commission in October 2017.
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